With all the different product messages being thrown at us these days, it’s hard to know what issue to be most concerned with. Fair Trade? Organic? Sustainable? And once you wade through all the terms, it comes down to whether or not the product is actually going to perform. 

At Ecover, they recommend this simple approach: Fair Trade for imported goods like chocolate and coffee; organic produce; and sustainable cleaning products.  Of course, having all three in every product you purchase is ideal, but it isn’t always feasible. 

We all know by now that we can clean just as well without the chemicals, so why use them?  Try comparing a stroll down the cleaning aisle full of conventional cleaners, versus the same stroll down the cleaning aisle at a store that stocks only ecologically made cleaners. The difference is, you won’t wind up with watery eyes, an itchy nose and even perhaps nausea and dizziness!

It has been widely researched that our homes are typically the most polluted places we inhabit all day. This is largely due in part to the cleaning products we keep under our sinks!  (other culprits are carpeting and furniture)

Ecover recommends a sustainable approach for cleaners as these are the products in your home that usually have the highest toxicity.  Making a sustainable choice means choosing products with ingredients that are derived from renewable resources

in addition to being powerful cleaners.  The benefits of the ingredients and formulations Ecover uses is that they completely break down and quickly biodegrade on top of using the power of nature to pack a serious cleaning punch.  Because they are mineral and plant-based ingredients, they can go back into our waterways without detriment to aquatic life.  Additionally, as the products biodegrade so quickly and completely, they can be used for grey water systems as well as safe for use with septic tanks.

The biggest challenge lately is the misconception that these cleaners don't work. Unfortunately, this is left over, we think, from the big environmental push in the 1980s when the green cleaners didn’t do much at all.  That was THIRTY years ago!! The innovations over that time period have been huge.  And no one knows this better than Ecover.  They’ve been making laundry, household and dish cleaning products in their own labs and factories since 1980.  They’ve been a pioneer, paving the way for effective, ecological cleaning.  Their products work, and you don’t have to take their word for it,  Consumer Reports has consistently ranked Ecover cleaners in the top spots for efficacy and price.  And they’re not the only ones.  Countless “mom bloggers”can’t stop raving about everything from their powerful All Purpose Cleaner for floors and surfaces, to their Laundry Liquids and Stain Remover for cloth diapers and beyond. 

So go ahead, trust in the Power of Nature to do your toughest household cleaning jobs!  Ecover, Powered by Nature.  For more, follow Ecover’s blog at ecoverusblog.com or on twitter at EcoverUS, and of course, www.ecover.com