Budget-conscious holiday shoppers who are stumped over what to get the athlete on their shopping list might find some inspiration in the Armpocket,™ a lightweight, comfortable and hands-free armband that fits securely around the bicep and has a touch-through window built in that enables fitness fans to easily navigate their smart phones and MP3 players while they work out. What’s more, Armpocket is available in three sleek designs and each has three interior pockets to let people on the move securely carry their keys, wallets, energy bars and other necessary items.

Just in time for the 2011 holiday season, Armpocket is debuting the newest addition to the line. The new Aero i-10 Armpocket sports an ultra-sleek, aerodynamic design for those athletes who like to travel light. The Aero i-10 joins the midsize Sport i-20 and the Xtreme i-30 lines. This latter Armpocket is designed for the latest large smart phones. It also accommodates a wider range of bicep sizes, with room to fit upper arm circumferences of up to 18 inches. In addition, all of the Armpocket variations come in a wide range of fashion colors and are made of eco-friendly bamboo and recycled plastic water bottles. That means holiday shoppers can custom coordinate the product for the athletic recipient on their list and feel great about giving it!

What sets Armpocket apart from other athletic carryalls on the market? It uses breathable memory foam padding that contours to the natural shape of the arm and resists slipping. Its proprietary vented strap is also wrapped in moisture-wicking natural bamboo rayon so the wearer’s arm stays cool and dry, even during the longest ultra-marathons. Its moisture-resistant fabric also ensures that sensitive – and expensive – electronic devices stay safe from moisture damage.

Mike Buss, a world record-breaking ultra-athlete is a firm believer in Armpocket’s functionality. “(I’ve) been using the Armpocket for a while now and found it one of the best … out on my runs. I can go out for a run, with office, email, GPS and tunes out with me on (the) comfort of my arm... I ran in excess of marathon distance with it on my arm and never has it slipped down my arm or felt uncomfortable. Every runner should have one of these.”

All three Armpocket varieties retail for under $35, making them budget-friendly gift options this holiday season.   The Armpocket is available at www.Armpocket.com, specialty running stores around the world and at select Best Buys around the country.

About Armpocket Enterprises

Headquartered in Florida, Armpocket Enterprises consists of a team of athletes. The company’s hallmark product is the Armpocket™. Developed for people on the move, Armpocket is the world’s most comfortable and versatile hands-free carrying system.  Armpocket is Eco-friendly, as it is made from recycled plastic bottles (PET fabric) and natural bamboo.  Its patent-pending design allows athletes to carry their cell phones, car-keys, energy bars and gels on their long pre-marathon training runs and to the gym. For more information, please visit www.Armpocket.com.

Press Release