Website Teaches Consumers to Spot Greenwashing
- Saturday, 11 September 2010
Companies have gone to great lengths to appear green, even if they aren't. Greenwashing is common, and it's not always easy for consumers to figure out if a product is truly eco-friendly. Enter the GreenwashingIndex.com, a website that helps consumers learn how to separate the truly green companies from the greenwashers.
A joint venture between EnviroMedia Social Marketing and the University of Oregon School of Journalism and Communication, the site's primary goal is to "educate consumers about how to 'read' an ad and encourage them to decide for themselves if what they're seeing is greenwashing."