Boho: The Little Green Magazine That Could?
- Saturday, 19 December 2009
It hasn't been a great couple of years for magazines. Venerable brands like Gourmet and Blender folded in 2009, and despite widespread love for all things green, even eco mags haven't been able to weather the storm all that well. Plenty closed up shop early in 2009, and though Organic Beauty looked promising when it launched nearly a year ago, it never really got off the ground. But a small fashion magazine is proving that a good business plan and a magazine with a niche market can thrive in a recession. One year on, Boho is beating the odds in grand, green style.