Celebrities Love Rebagz
- Wednesday, 11 March 2009
Who knew nylon rice sacks and juice packs could be so stylish?
Maybe it's the eco craze that has taken over Hollywood or maybe it's the bright and cheerful colors, but whatever the reason, celebrities are in love with Rebagz's bags, purses and pouches made from, well, garbage.
Rebagz was launched in 2007 after Half The Sky Designs founder Marty Steevens-Heebner went to the Philippines in search of materials and a manufacturer for her handbags. She found a group that takes juice packs and weaves them into all kinds of things-and she was hooked. But she also noticed the lovely designs on nylon rice sacks and didn't like that the artful designs ended up in the trash. So she set out to use both in her line of bags.
The woven bags are handmade by the fair-trade certified women's cooperative Steevens-Heebner found in the Philippines. Since the bags are hand woven, each one is unique, though they're sold by color so you generally know what you're getting.
The rice sack line is made by independent sewers and in factories, and the company keeps close tabs on them, making sure workers are treated well and earn a fair wage.
Within a year of the launch, Rebagz products were in more than 300 stores in the U.S., Canada, Germany, Costa Rica and the Republic of Panama. And celebrities took notice.
America Ferrera loved the multicolored Large Tie Tote Rebagz sent her so much she snuck it into a season 2 episode of Ugly Betty. (The bag continues to pop up in shows this season...) And Angelina Jolie's love for her multicolored Large Tie Tote is featured on InStyle's website.
Other celebs who like Rebagz include: